Holy shitballs, it’s Thursday again… if only there was a tool available to every writer on Earth to help organize blog posts to ensure that they actually landed on time, every time. If only…
Wait, there is something like that. I forgot. It’s called an editorial calendar — why they fuck don’t you have one already?
An Editorial Calendar is Better Than Sex (if you’re doing it wrong)
If there’s one dream that has long eluded me, it’s maintaining an editorial calendar for more than a few months at a time before frantically throwing myself at reorganizing and replanning the whole thing all over again. Now, that being said, I’ve heard there are people out there that manage theirs with elegance and dedication, but like scratch golfers, they seem to be mythical beings.
In theory — and it’s only a theory — an editorial calendar is a tool that allows you and anybody you’re working with to see exactly, at a glance, what’s coming up for the project, when it’s coming and any supplemental materials that need to be included with it. It doesn’t have to be fancy, you can make an editorial calendar on the back of a notebook, on a crumpled, coffee-stained napkin or in Google Drive. Whatever works.
It’s probably the best tool anyone has ever conceived for content creators who focus on evergreen content because the flow is steady, the content never dies and you can plan it weeks, months and even years ahead before having to do it again. For content creators who focus more on the up and coming, they can be a serious pain in the ass, but still keep everybody in the loop.
Making an Editorial Calendar Work for Your Blog
Depending on which type of content creator you are, your calendar can be pretty long-visioned — but only if you actually write it down somewhere. So, before you do anything else, build a scaffold and put it in a safe place that you’ll check regularly. It doesn’t do you any good to come up with a ton of titles and categories and resources just to lose the whole mess fifteen minutes later.
Long view types will love these. Pick a day — once a month, once a quarter, once a year — to sit down and make up topics. Record them in your calendar along with the dates on which these things are going to post. That’s it, simple as pie. Except, it’s not really that simple. Sometimes you’re going to want to comment on the news or say farewell to someone who meant the world to your industry or just diddle around and call the whole world a giant cunt — and you need to have the freedom to do that.
An editorial calendar shouldn’t become a creative prison. Leave yourself plenty of room to add new topics, allow yourself to delete things that don’t look like they’re going to work and and for fuck’s sake, rearrange shit when it becomes unbelievably clear that you’re going in the wrong direction.
So, that’s my editorial calendar speel. I wonder what I’ll write about next. I’d probably know if I had a fucking editorial calendar worth a shit.